DIA has 7,799 stores across Spain, Portugal, Argentina & Brazil , 51% of which are operated through a franchise model. The needs of customers across these geographies varies but our customer is unique , and we want to understand preferences and customize their experience for each of these groups.
We want to create a customer experience that allows DIA to communicate with our customers at the right moment, with the right offer, in the right location, and through the best channel. We’re looking for tools that can take the data and insights we have and leverage them to create personalised, localised experiences for our customers, as well as those non-customers who we’re not yet serving.
Our branches are small, locally operated proximity stores. They can be small in size but encourage large footfall, which sometimes means that stock is not where we expect it to be or where it needs to be.
We want startups to help us maximise opportunities in a number of areas in supply chain and stock management. This can include initial insights and information about our stock, the processes that can help us to manage our end to end supply chain more effectively as well as our customer’s own stock – for instance, how can we help our customers make the best use of the fresh produce they buy off our shelves?
Our customers are at the heart of our activity. DIA has more than 40 million customers to whom we listen closely and who we are constantly opening up new lines of dialogue with. Our Club DIA loyalty programme already has more than 19 million active clients and last year our customers participated with us in more than 750,000 monthly surveys.
All that valuable feedback and information from customers is key to helping us to make decisions and improve our stores – we’re now looking for solutions that can help us understand and implement this feedback faster and in a more agile way.
What will shopping look like in five years? We have 44,000 employees, over 40 million customers and operate in some of the largest markets in the world.
Our customers are increasingly opting for frictionless, delightful experiences that blend the digital and in-store. We want to know what startups are working on promising in-store technologies, engagement platforms or service assistants and how they could help make our experience in store and online better for customers.
Whether large in scope or very detailed in focus, innovations in this category have a vast opportunity to impact the retail space.
DIA is on a journey to power new innovations and bring great ideas to the Spanish grocery market. Wildcard is for startups who don’t identify with any of the other categories but think they have a solution that DIA and our customers will be delighted by. If you’ve got something we should hear about get in touch and surprise us!
Mentorship from senior leadership at DIA Group
Product validation from DIA stakeholders and customers
Testing in a live DIA store
A network of external mentors with diverse market expertise
Opportunity to gain investment from L Marks and/or DIA
Complete applications will be reviewed after this date, and we’ll be in touch to let you know if you have progressed to the next stage.
Pitch Day is your startup’s chance to pitch to senior leadership at DIA and win a place on the programme.
The 10-week intensive collaboration between you and DIA starts here, supported by senior leadership and external mentors.
At Demo Day you’ll show us what your startup has achieved over the 10 weeks and present your proposal for future engagement with DIA.
Nexus by DIA is a partnership programme between DIA and corporate innovation specialist L Marks.
DIA (Distribuidora Internacional de Alimentación) is an international food retailer that also distributes fast-moving and HPC goods. DIA is traded on the Madrid Stock Exchange and is part of the Ibex 35, the main reference index of the Spanish stock market. In 2016, gross sales under banner reached EUR10.5bn and the company had 7,799 stores in the countries in which it operates: Spain, Portugal, Brazil, Argentina and China.
The company has an extensive network close to 8,000 stores (proprietary and franchise stores). DIA operates under different formats, including DIA Market, DIA Maxi, Clarel or Minipreço in order to provide shoppers with a broad range of products at unbeatable prices.
L Marks is a corporate innovation specialist and early-stage investor. They build bridges between large corporates seeking to innovate more quickly with young companies with disruptive technologies, products and services. Founded in 2012 by serial entrepreneur Stuart Marks, they run bespoke start-up partnership programmes across industry sectors, supporting rapid innovation and connecting them with the best startups.
They work with clients such as John Lewis, BMW and International Airlines Group (IAG) to identify where they believe the challenges are in their businesses and then turn these into opportunities for improvement and innovation. Each programme is tailored to deliver real solutions to the corporate partners and create real opportunities for start-up to test and grow their product with a major partner.